A fresh (not fluffy) approach to building a values-led culture

We help People & Culture teams bridge the gap between strategy and culture. We work with you to define the right values and design people experiences that bring them to life.

Our approach is psychology-backed, playful and collaborative. All focused on amplifying your uniqueness. Because your culture shouldn’t feel like everyone else’s.

We've partnered with 50+ P&C teams to build a values-led culture

A high-impact approach for bringing your values to life

Your biggest enemy to building a great culture isn't hybrid working, technology, or budget. It's blandness. It's doing the same thing in the same way as everyone else. A great culture stands for something. It's built by organisations with strong beliefs about people and who go all in on those beliefs. This is what building a values-led culture is all about. We help People & Culture teams define, activate, and embed values in ways that are anything but vanilla.

Define

Build Your Values Playbook

Go beyond 'vanilla values' and buzzwords. Build a playbook that defines the culture you need to deliver your organisational strategy. Show what your values really look like in action, and give your people the tools they need to live them day in, day out.

Activate

Create a Buzz About Your Values

Use your next leadership offsite or team day to light a spark. We blend gamification with insightful content to generate real energy and ownership around your values.

Embed

Deliver Unique People Experiences

Copycat and vanilla people experiences leave people feeling tired and uninspired. We'll help you deliver the exact opposite of this. From first impression to farewell, let's design moments that energise your people.

AWARDS

Casey Business Awards:
2023 Professional Business Services Finalist

For our fun, fresh, and engaging approach to organisational culture

PLAYBOOK

Get your playbook for building a values-led culture

We're all about making things less boring and more strategic

We bring the tools, thinking and energy to help People & Culture teams make values and strategy feel real, and actually land. Here’s what makes us different:

Backed by psychology

Our approach is grounded in organisational, sports and positive psychology - not passing trends or fluff. Self-Determination Theory and Flow Theory are some of our favourites.

Fresh, modern and co-designed with you

We blend the best of Design Thinking, Agile HR, and Design Sprints to help tailor things to your pace and people.

Built for energy and engagement

We use gamification, play and storytelling to spark curiosity and buy-in. Your people will walk away saying, "That was way better than the boring HR workshop I was expecting".

Our Values in Action Platform

Our gamified platform helps people explore, reflect and apply values in practical, everyday ways. It’s interactive, insightful and built to make values-led storytelling come alive across your organisation.

Your tools are light, agile, flexible. Not bureaucratic and unwieldy. For a busy People & Culture team, that is a blessing

Kirti, Director of People & Culture, APRA AMCOS

Bring your values to life at your next event or offsite

We infuse gamification with insightful content to generate serious energy and excitement about your values.

Team experiences for teams to better understand and embed your organisational values.

Leader experiences to build capability and confidence to make work more interesting, creative and exciting through the lens of values.

Individual experiences to explore individual and organisational values and how to take a values-led approach to leading a more fulfilling life and career.

82% of our customers work with us again

We specialise in working with mid-sized organisations (100-1,000) and our customers come from a range of different sectors, but they have a few things in common. They’re all focused on innovation, sustainable growth and positive impact, and they like operating in a less traditional and less corporate way.

I would definitely recommend Viren and In The Game to any forward-thinking employer. He brings a high level of energy and makes sure everyone is comfortable. A very worthwhile journey to take with Viren and the team.

Louise K

Group Head of Human Resources

In all the time that I've been running businesses, I have never seen any program that’s been even remotely as effective as the stuff that we've done with In The Game.

Michael W

CEO

Viren, thanks so much for the session. I have been receiving so much positive feedback post the session this morning - 2 directors have come to find me to share how 'spot on' it was, and how great you were at keeping the energy alive in the room.

Jo F

Culture & Capability Lead

We want to make HR less boring, more strategic and more impactful. And we want to do it in a way that’s fun, fresh, and engaging.

Viren Thakrar

Founder, Facilitator & Product Development Manager

Expertise - Facilitation, Culture, Strategy, L&OD, Employee Experience, Psychology, Innovation and Gamification.

Experience - 19+ years in facilitation, co-design and applied psychology for business and 11+ years in innovation, entrepreneurship and product development.

Education - BSc Psychology (Hons) & MSc (Dist) Sport & Exercise Psychology

Interests - playing video/board games, listening to and DJing house music, running, watching SciFi and watching soccer.

Bridget Thakrar

Founder, Customer & Operations Manager

Expertise - Employee Experience, Developing and Executing Strategy, Diversity, Equity & Inclusion.

Experience -15+ years of commercial, strategic and operational HR, OD, and recruitment expertise. Current Chief Employee Experience Officer at Melba and Chair of Refuge Victoria.

Education - GAICD & BCom Economics and Marketing

Interests - Board Member for Muaythai Victoria and an avid Muaythai enthusiast.